A PLAYER'S CIGARETTES card. At one time such cards were collected like baseball cards. They produced series for sports, cars, and other topics. The cards are quite small by today's standards measuring 1 3/8 x 2 3/4 inches.
Watch some cyclists try to ride the beast.
https://www.unicycle.co.uk/blog/tandem_penny_farthing/
Compare the card to a US quarter.
This message is on the back of the card. Once you glue it into the album you have to read the text next to its place in the album.
THIS SURFACE IS ADHESIVE ASK YOUR TOBACCONIST. FOR THE ATTRACTIVE ALBUM (PRICE ONE PENNY) SPECIALLY PREPARED TO HOLD THE COMPLETE SERIES
A SERIES OF 50
BY THE EDITOR OF “CYCLING”
13
RUCKER TANDEM BICYCLE
JOHN PLAYER & SONS
BRANCH OF THE IMPERIAL TOBACCO CO.
OF GREAT BRITAIN & IRELAND, LTD.